
"Breakfast Manifesto"
McDonald's
2019
(Credits)
Director
Malcolm Venville
Production Company
Anonymous Content
Creative Agency
TBWA\Chiat\Day
Executive Producer
Eric Stern
Producer
John Benet
Production Designer
Jeffrey Higinbotham
Editor
Katie Turinksi
Client
McDonald's
(Tech Details)
(Tech Details)
Camera
ARRI Alexa 65
ARRI Arriflex 416
Glass
ARRI Prime 65-S
ARRI Zeiss Ultra 16
Film Stock
Kodak Vision3
Camera House
ARRI Rental
“Morning Symphony”




(Description)

('19)
This McDonald’s breakfast campaign marked my first time shooting for the brand and my first collaboration with director Malcolm Venville. Produced by TBWA\Chiat\Day and Anonymous Content, we shot in March 2019 at the McDonald’s Production Studio in the City of Industry, CA. The goal was to highlight the fresh, delicious appeal of McDonald’s breakfast by contrasting it with a series of bleak, vending-machine mornings. We mixed formats, pairing the epic scale of the ARRI Alexa 65 with the texture of 16mm on the Arriflex 416.














24 FPS
LA_NJ_CHI_
2:39:1
011
(Open Next)
02:34